The revenue produced from online advertising is set to eclipse its TV cousin. The current findings that online marketing has overtaken that of traditional medium including the TV provides a free advert for Search Engine Optimization Company. The figures reveal a growing trend toward online advertising with ?1.752 billion spent online compared to only ?1.639 billion on television. One reason for this could be the broad spectrum of mediums included in the online statistics, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a surprise to conventional media such as newspapers, radio and television, who have been frought from poor profits and dropping audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Of course the largest spenders on online ads were the technology companies who rule the online world with a 19% market share, making certain that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Crucial to success were the ever present banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are in particular keen to praise the virtues of Online Marketing basically due to the various metrics which can be recorded and analysed as part of the campaign. These wide-ranging studies can consist of vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in harsh contrast to other forms of traditional advertising where the ads impact must be judged comparatively subjectively.

Another cause for the phenomenal success of online advertising is the absolute scope for interactivity and amusement. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, reaching out to millions as people use email and social networking sites to spread the word. In addition the competitive online market place can be a magnet for a higher number of people during times of economic adversity as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to saturate the market. These supply the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of warning has been sounded by dissenting voices in usual TV and print media stating the study is unsound principally due to unfair comparisons. As discussed earlier the online boom embraces a whole array of different mechanisms to market to the public whereas TV, radio and print are locked to a single outlet. Further more the study failed to explore the synergistic and symbiotic implications of combining ads across a blend of these platforms.