Over the past 12 years, all manner of myths and misunderstandings have materialized about how search engines function. Some stem from back when search engines were pretty new, when webmasters were needed to submit information about their sites and pages, and a bot would basically crawl through and index the information given to them. Such methods were subject to miss-use from devious developers looking to increase traffic at any cost, and search engines became in-need of an overhaul. This article strives to shed a bit light on how search engines work now, and how Online Marketing is affected by this.

If a Search Engine Optimization Company wants cash from you for search engine submission, then get away from them. Search engine submission is the oldest form of search engine ‘optimisation,’ and it’s also the most worthless. Search engines have publicly stated that they rarely use the URL submission listings anymore, despite the pages still being there. They recommend that the best way is to obtain links from other sites. This technique exposes the search engine to your website more naturally.

Meta tags – once considered the most important part of on-page optimisation. Now, it’s still important, but not quite somuch. Just the title tag and meta description tag are important. The use of the keywords meta tag by the engines is now disputable. Major engines, including Yahoo, state that they use it only for content detection, and not for rankings, due to the volume of spam. Still, it’s propably advisable including the meta tag, as it only takes a moments work to do so.

Some SEOs will have you think that keyword concentration on a page is used by search engine algorithms, and has to be a core focus of your Online Marketing strategy. It has been verified that this is not the case, and keyword spam is more likely to gain the wrath of the search engine, and result in your website suffering. It’s far better to use your keywords smartly, and keep your site readable to visitors.

Search engine spam – manipulating search engines to get a high Search Engine Placement is a widespread activity on the web, and once upon a time it was a quick way to a temporaryreturn. However, it’s becoming increasingly complicated, and for a number of reasons.

One reason is that search engines know their users hate spam, and so greater spam control means happier searchers. Who will be tempted go back and use the service again and again. Many say that one of Googles greatest advantages over competitors has been their capacity to control and remove spam more efficiently than any of their main competitors. For this reason, anyone caught abusing the system will face harsh penalties, which can consist of having your website being taken out of the search engines index. Of course, this means that, anyone who is unaware your site is there, will not be able to come across. The effects could be quite harmful to your business. So it’s well worth sustaining ethical practises, and make sure any Search Engine Optimization Company that you do hire follow the correct procedures.