In a robust market, its easy to throw money at ineffective marketing strategies. However, in these belt-tightening days, its important to examine what you’re spending money on and what return are you getting on your investment. Top agents have discovered the power of social media marketing. (See our article: The 5 Reasons You Will Love Social Media.) Which tools are they using and how are they using them to generate leads and increase business?

1)FaceBook:

Most FaceBook users have already discovered the fun of FaceBook to connect with friends. But business is just starting to catch on to how powerful a tool it is in getting your message out. The 1st step in using Facebook effectively is setting up your profile for business. This should include keywords that will help people who are searching for your specialty find you. The 2nd step is to begin connecting with friends using the search and advanced search features. Finally, by updating your status, posting links and notes and by leaving comments in the news feed, your message can be seen by your friends and by your friends friends too! FaceBook has the power to exponentially grow your sphere of influence!

2)Twitter:

Twitter will also spread your message virally. It is not as robust a platform as Facebook ” however, that is precisely its attraction. Tweets cut through all the noise and provide short (140-character) micro-bursts of information. The cardinal sin on twitter is to be boring. Nobody really cares that youre having coffee at Starbucks ” unless, of course, you happen to be joined by Oprah. Then EVERYONE cares!

3)Blog:

If youre not blogging, its because you dont understand its power. Blogging is about positioning yourself as an authority in your specific niche. By providing content that educates your clientele, you sneak your marketing message in through the back door ” that you are the trusted advisor to call when they need you.

4)E-Zine Articles:

E-zine Articles isnt so much different than a blog. However, it gives you third person credibility ” like having an article published in the newspaper or a magazine. Why? E-zine Articles must sanction your article before allowing it to be published. And Google loves content that appears in E-Zine Articles. For search engine optimization, you MUST be in E-Zine Articles.

Thats it ” the 4 must have tools to put your marketing platform on steroids. And the best part? They are all FREE!

Visit to Social Media Strategiesand will immediately share one of the most powerful Facebook business techniques that will help you get 3 qualified home buyer leads in the next 48 hours, all without spending a dime to market your real estate business. Restore your cash flow todaylearn more.